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If we keep going the direction we are headed, we will likely get there…

We recognize there is a need to change; painful economic realities, environmental imbalances, individual well being in a state of decline. But the path of change is less clear. The challenges we face have parallels in nature, a system which lives on in spite of catastrophe and thrives in complexity. At The Nature of Business, we believe that realignment with nature’s principles will improve our ability to be successful and sustainable, and that violation of these principles will be our undoing.

Our guiding principle: To do something naturally is to do it easily or instinctively
Our principle violation: To do something unnaturally is to do it with difficulty or by force
Details
Identity Complexity Emergence Adaptation Sustainability

1: New capability of an individual developed from the potential found in its parts, in response to circumstances; the surrounding whole



Guiding Principle
Identity determines who we are and circumstances enhance what we become

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  • Principle Violation
    We allow circumstances to determine who we are, as well as what we become

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