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To change the direction the world is headed, we must change the way the world is led
Having reason to change is irrelevant. Nothing changes until that moment we decide to. Our Work is about leading sustainable change; ... in ourselves, in our work, and in our world.

Forums of Change are high impact events that drive change decisions and choices
  • presentations that provide interruption and insight
  • conversations to ensure that insights are applied
  • Paths of Change are high performance services that steer change processes
  • tools and techniques to support the change process
  • expert guides to help navigate the change journey
  • Details
    Change Leadership Strategy Sustainability Brand Youngins & You

    / 'brand /
    1: Identity; the essence and promise (aka: potential) of an entity or organization
    2: Qualities of the entity or organization that customers or clients are drawn to

    / 'brand 'drag /
    1: Dissonance of identity; inconsistency
    2: The gap between the promise of the brand and the reality of the brand, as felt by customers or clients
    Branding Forum for Change

    "How to develop (or destroy) green brands"

    What You Will Learn
  • What brand identity really is
  • Why its essential for success and sustainability
  • Why "unattractiveness" is important
  • How to distinguish success from insatiability
  • What kills businesses and brands
  • What Harry Potter has to do with it
  • What “Brand Drag” is and why it’s important

  • Why It Is Important
  • Brand awareness and loyalty still drives business
  • Consumers are more intelligence, better informed, and increasingly skeptical
  • Environmentally friendly brands and promises will destroy more businesses than they create
  • Brands are expensive, valuable, and can live forever - but most die young
  • Brand loyalty is slow to grow and fast to fall

  • The Branding Path of Change



    What You Will Do

  • Results You Will Produce