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If we keep going the direction we are headed, we will likely get there…

We recognize there is a need to change; painful economic realities, environmental imbalances, individual well being in a state of decline. But the path of change is less clear. The challenges we face have parallels in nature, a system which lives on in spite of catastrophe and thrives in complexity. At The Nature of Business, we believe that realignment with nature’s principles will improve our ability to be successful and sustainable, and that violation of these principles will be our undoing.

Our guiding principle: To do something naturally is to do it easily or instinctively
Our principle violation: To do something unnaturally is to do it with difficulty or by force
Identity Emergence Adaptation Complexity Sustainability